Feeling Shady? Visit ‘The Shade Shop’!

For these past few weeks the sun is taking no prisoners with its scorching heat‚ėÄÔłŹūüĒ•. Luckily, The Shade Shop is serving us¬†with slaying sunnies for the blinding inferno that is the sun.

The Shade Shop is stylishly curated by a New-York based, Trinidadian CEO to bring you the latest trends and out-of-box shades to make it through these sun-shiny days! TSS began as a NY based venture that found its way back home (literally NY-> Trinidad)¬† because, well, who needs sunglasses more than people in the Caribbean?¬†A lot of us really have trouble finding the pair that looks great on us. That ‘someone might stop you in the street and ask you for your autograph’ kinda pair. The first step is really identifying the face shape you have to find what suits you!

There’s 4 basic shapes to know:

  • Square- you have that¬†strong¬† movie star jawline with a wide jaw and forehead. So¬†what’s for¬†you?¬†The key is finding balance in contrasting shapes, try curvier frames like round or those with rimless edges to create softer features and balance a striking jaw. Your head is already square, you don’t need square shaped sunglasses too. Round, oval, cateye and semi-rimless are great options!

  • Oval-¬†so your face is longer than it is wide. Not a problem, you can get away with¬†both¬†round AND square frames. Oversized frames are an absolute no as they blur out most of the face features. Proportion in this case is really what you have to keep in mind to find that perfect pair.

  • Round-¬† with lovely full cheeks and a narrower forehead/ jawline emphasized by soft features your best options are angular and geometric shapes, round shapes should be totally avoided. ¬†These angular shapes will give your face a longer, leaner look as the angles offset¬†the fullness/ roundness¬†. Wayfarers and those alike should be your buddies.

  • Heart – you’re wider in the forehead and narrower at the chin. So, with the right proportions you can even it all¬† out. What does that mean? Well shades with a wider top or that are upswept (like cateye sunglasses) help to elongate the face. Round shapes do the same so they should be your go to! Round, cateye aviator and rimless shapes are you friends!

By now you probably have an idea of what your shape might be and also want to¬†get a pair that you’ve seen on this post. No worries just keep on reading!

To purchase any of the sunglasses above: Visit the shade shop on IG @TheShadeShopNYC or email theshadeshop57@gmail.com

‚ú®Here are some amazing ( local) brands where you can also find those stylish sunglasses:

  • Sanianitos (Trinidad) – IG @sanianitos
  • Timber Wear Inc (Jamaica)- IG @timberwearinc/ timberwearinc.com

Wear Green!

Sustainable/ Eco Friendly/ Green, call it what you want, it has a HUGE impact! This type of fashion calls on an environmental consciousness that’s new to the industry, but allows brands to rethink how and what they produce, and us the customer to rethink what ¬†and how we consume (fashion).

Wastage and energy consumption is apparently a trend (one that I don’t approve of) and we as the consumer ultimately have the power to change that. The obsession with fast fashion has made us a wasteful bunch, but, the (re)discovery of low tech pursuits is making its way back into our lives and I Love It!

Knitting, Crocheting, Upcycling and other endeavors are allowing us to produce as little or less wastage as we can. Even the pursuit of green fabrics such as leather from pineapples and mushrooms are making headway in the industry! Some cosmetic producers are reducing wastage by implementing programmes to recycle the product containers and usage of every piece of raw material to help our planet breath some sigh of relief.

Though an emerging trend, brands both in the Caribbean (and internationally)are making it their business to bring you green, sustainable products.

Aisling Camps¬† modernizes knitwear in a sultry and wearable style for the Caribbean woman and nothing like your grandma’s sweater. Each piece is knit to shape, allowing no excess¬†fabric usage. They are also made to order made to order so there’s not too many garments on hand at once that may go unsold or unused further reducing excess amounts. Machinery? Meh, sometimes, but¬†its more¬†a magical process involving lots of¬†skill and hand-eye-knit-fabric coordination¬†so there’s low energy consumption. And, not to worry about those scrap pieces,¬†they’re¬†re-purposed and finds home in a new garment

(Images from ‘Aisling Camps Knitwear’ Facebook page)

One Memoir does its take on ‘One man’s trash is another man’s treasure’ by giving jackets a new sense of purpose through upcycling. What exactly is upcycling you ask? Essentially it’s breathing new life into a piece that one may longer see as wearable . You can cut, embellish, rearrange, colour and so much ,for clothing that looks completely new. One Memoir has found its niche in jackets with the motto, “Where opportunity meets creativity” to bring to you sustainable fashion choices that reduces wastage and helps our planet smile a little brighter.

(Images from Instagram @onememoir)

MakeupDoll Cosmetics¬†a cruelty free, vegan cosmetics brand contributes to this movement by fighting the urge to hand you that printed receipt after your purchase, reducing your carbon footprint and as cliche as it sounds, saving the trees. ¬†They’ve also implemented a program for¬†us makeup junkies to¬†return eyeshadow containers for refills at a cheaper cost as well as being advocates for package recycling. With every purchase you don’t only look like a Goddess, you’re also helping earth to GLOW too.

(Images from Instagram @makeupdollcosmetics)

Fashion can take a lot from the planet we live on, thankfully these brands have found a way to give back! These are only 3 brands Going Green in the Caribbean but there’s lots more that we already know and love or will come to know and love in the (near) future!

Share some of your fave sustainable fashion and beauty¬†brands, or practices in the comments!ūüėė

Fashion or Style?

It’s often been said that fashion and style are NOT the same thing, I myself strongly believe that they are not one in the same. Why? Well according to Cambridge Online Dictionary, Fashion is “a ‚Äčstyle¬†that is ‚Äčpopular¬†at a ‚Äčparticular time, ‚Äčespecially¬†in ‚Äčclothes, ‚Äčhair, ‚Äčmake-up, etc.” however, it defines ¬†Style as “a way of doing something, ‚Äčespecially¬†one that is ‚Äčtypical of a ‚Äčperson, ‚Äčgroup of ‚Äčpeople, ‚Äčplace, or ‚Äčperiod”

But, apart from textbook definition one can actually SEE the difference in the two. How? Welllllll some will claim to love fashion, and they will be the name chasers, brand peddlers, buying new clothes every season from designers kinda folk, but, you will not be impressed. You will not be impressed because the clothes wear them and they will NOT be wearing it. It will not speak to anyone in any form or fashion because it simply is not flattering doesn’t matter if it came straight off the runway from Givenchy or off the rack at Forever 21. This my friends is fashion, its simply what we wear, but has nothing to do with how it is worn. It carries nothing with it but the tag, the brand name or whatever else people think makes them look better in it. And let’s be honest we know a few of these or are realizing we are one. LOL.

Here’s an example:

amato-haute-couture-duba-fashion-forward-season-3                kat

Now on the left is the model in Amato Haute Couture and on the right there’s Kat Graham in the same dress. While Kat doesn’t look terrible if you study the pic a bit more you can tell the skirt length is wrong,she’s a petite girl so why drown her in all that skirt???? The placement of the belt is also lower than the runway look making her lose her shape instead of creating any kind of waist ūüôĀ

 

Moving on to style which is my favouriteeeeeeeeeeee ( I am an aspiring stylist after all). I truly believe STYLE IS WHO YOU ARE,it is your own personal brand and its both how you present and represent yourself. I always say, “Style is a non-verbal form of communication. What are you saying about yourself?” So yes style is about how you wear what you wear in terms of both confidence and wearing clothes that flatter your body! Many still have not grasped the concept (which is what I’m trying to help with) of understanding what looks good on you and what doesn’t.

My style as I said in a previous post is pretty laid back and simple, I often stick to neutrals and any colour I must wear pretty much goes into nailpolish and lipstick. On the rare day I have no idea what neutral to put on my body you will see me in a loud ass colour because it reflects how lost I feel about my wardrobe that day. Chances are it still fits by body the way it should and I feel good in it,so no love lost.

So with that being said, what is your style? Have you found it? Still trying to figure it out? Know what you like but still haven’t found the confidence to wear it?

Some are the quintessential girly girl and will like an outfit like this:

 

set

 

Some are more Boho Chic and prefer something like this:

set1

Others LOVE colour :

set2

While others are lovers of black and white:

set3

 

And it doesn’t end there:

set10 set9 set8 set6 set5 set4

 

So really and truly don’t be afraid of your style, explore it, live it and love it, but please don’t do it for the sake of fashion! Wear what makes you look good and feel great! Wear what makes you happy and makes you feel empowered because an outfit carries with it power like no other, TRUST ME! The right outfit makes you feel like you can take over the world and you deserve to feel that way every single day! ¬†And if you need help figuring out what that outfit can be, you can always hit me up because you know I GOT YOU! Till then- Navigate your life in style!

 

(email- styledbyrochelle@gmail.com

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