Sustainable/ Eco Friendly/ Green, call it what you want, it has a HUGE impact! This type of fashion calls on an environmental consciousness that’s new to the industry, but allows brands to rethink how and what they produce, and us the customer to rethink what and how we consume (fashion).
Wastage and energy consumption is apparently a trend (one that I don’t approve of) and we as the consumer ultimately have the power to change that. The obsession with fast fashion has made us a wasteful bunch, but, the (re)discovery of low tech pursuits is making its way back into our lives and I Love It!
Knitting, Crocheting, Upcycling and other endeavors are allowing us to produce as little or less wastage as we can. Even the pursuit of green fabrics such as leather from pineapples and mushrooms are making headway in the industry! Some cosmetic producers are reducing wastage by implementing programmes to recycle the product containers and usage of every piece of raw material to help our planet breath some sigh of relief.
Though an emerging trend, brands both in the Caribbean (and internationally)are making it their business to bring you green products.
Aisling Camps modernizes knitwear in a sultry and wearable style for the Caribbean woman and nothing like your grandma’s sweater. Each piece is knit to shape, allowing no excess fabric usage. They are also made to order made to order so there’s not too many garments on hand at once that may go unsold or unused further reducing excess amounts. Machinery? Meh, sometimes, but its more a magical process involving lots of skill and hand-eye-knit-fabric coordination so there’s low energy consumption. And, not to worry about those scrap pieces, they’re re-purposed and finds home in a new garment
(Images from ‘Aisling Camps Knitwear’ Facebook page)
One Memoir does its take on ‘One man’s trash is another man’s treasure’ by giving jackets a new sense of purpose through upcycling. What exactly is upcycling you ask? Essentially it’s breathing new life into a piece that one may longer see as wearable . You can cut, embellish, rearrange, colour and so much ,for clothing that looks completely new. One Memoir has found its niche in jackets with the motto, “Where opportunity meets creativity” to bring to you sustainable fashion choices that reduces wastage and helps our planet smile a little brighter.
(Images from Instagram @onememoir)
MakeupDoll Cosmetics a cruelty free, vegan cosmetics brand contributes to this movement by fighting the urge to hand you that printed receipt after your purchase, reducing your carbon footprint and as cliche as it sounds, saving the trees. They’ve also implemented a program for us makeup junkies to return eyeshadow containers for refills at a cheaper cost as well as being advocates for package recycling. With every purchase you don’t only look like a Goddess, you’re also helping earth to GLOW too.
(Images from Instagram @makeupdollcosmetics)
Fashion can take a lot from the planet we live on, thankfully these brands have found a way to give back! These are only 3 brands Going Green in the Caribbean but there’s lots more that we already know and love or will come to know and love in the (near) future!
Share some of your fave sustainable fashion and beauty brands, or practices in the comments!😘